Email design that sells the brand.

BRĒZ is a modern social tonic brand built around creating a lighter, more intentional alternative to alcohol. The brand blends ingredients like THC, CBD, Lion's Mane, and botanicals into functional drinks designed for social settings, with a strong focus on calm, clarity, flavor, and a premium drinking experience. Our work focused on strengthening that positioning through email: campaign concepts that make the product feel culturally relevant, educational messaging that explains the ingredients without overwhelming the customer, and conversion-focused creative that turns product benefits, social proof, and urgency into a clearer reason to buy.

Dear Biology is a sleep wellness brand offering a melatonin-free nightly drink for overstimulated minds, restless sleepers, and people who want deeper sleep without morning grogginess. The brand positioned itself as a clean, science-backed alternative to traditional sleep aids, combining 11 thoughtfully selected ingredients in an enjoyable nightly ritual. We translated that promise into email: campaigns built around familiar sleep struggles, ingredient education placed where skepticism happens, and a cart sequence that compares the formula to melatonin and conventional supplements so uncertainty stops being the conversation.

Brüm is a European brand selling portable espresso machines for travelers, busy professionals, and people who want high-quality espresso anywhere, anytime. The brand positioned itself as a premium, high-quality alternative in the portable coffee market, giving customers a luxury espresso experience at a more reasonable price point. We translated that promise into email: campaigns built around everyday-use moments, social proof placed where hesitation happens, and a cart sequence that compares the machine to cafés and pod machines so the price stops being the conversation.

MAIN1 is one of Estonia's fastest-growing streetwear resell brands, selling high-demand sneakers and streetwear pieces directly to consumers. With a catalog built around streetwear culture, limited-demand items, and premium-priced products, MAIN1 has positioned itself as the go-to destination for Estonian customers who want access to sought-after streetwear without the uncertainty of buying through marketplaces or individual resellers. We rebuilt the email backend around that positioning: a tighter popup, a welcome flow that earns the first order, and campaigns that use browsing behaviour to decide what gets sent next.

Ecolady is a European women's lingerie brand built around helping women feel more comfortable and confident during their periods. The brand sells period-focused lingerie products for European women, with a strong focus on femininity, comfort, quality, and a premium customer experience. Our work focused on list growth and trust: a rebuilt capture experience, a welcome flow that answers the real objections around comfort and absorbency, and an abandoned-cart sequence that reframes the product against tampons and pads instead of simply repeating the discount.